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• Build Strategy </aside>

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• Research I Insights

  Target Audience I ICP

• Strategy Development [in this order]

  Brand Strategy

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• Activate Strategy </aside>

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• Activation Library

• Activation Dashboards

  Activation Dashboard

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• Optimize + Operate </aside>

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• Op I Performance </aside>

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• 🛎️  Concierge </aside>

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Vision I Mission - Our North Star For Everything

Place here. If you don’t have one already…you will tackle this in the Brand Strategy Section. By having this front and center in your dashboard it anchors all teams and initiatives in evaluating what’s in/out. Some may want to put their UVP here instead

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