<aside>

<aside> <img src="/icons/delete_green.svg" alt="/icons/delete_green.svg" width="40px" />

• SET UP </aside>

<aside> <img src="/icons/graduate_green.svg" alt="/icons/graduate_green.svg" width="40px" />

• EXPLORE </aside>

<aside> <img src="/icons/priority-high_green.svg" alt="/icons/priority-high_green.svg" width="40px" />

• CRAFT </aside>

</aside>

<aside>

Assets

Untitled

</aside>

<aside>

Reminders

• [ ]

  ---

Memo

Meeting Notes

</aside>

<aside> <img src="/icons/rocket_gray.svg" alt="/icons/rocket_gray.svg" width="40px" />

Vision I Mission - Our North Star For Everything

• Vision Statement
• Mission Statement

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

*copy/paste this call-out section for separate Vision/Mission Statements and place them side by side to anchor the organization and subsequent strategies that you make.

</aside>

<aside> <img src="/icons/judicial-scales_gray.svg" alt="/icons/judicial-scales_gray.svg" width="40px" />

Values

1. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
2. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
3. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. </aside>

<aside> <img src="/icons/microphone_gray.svg" alt="/icons/microphone_gray.svg" width="40px" />

Tone of Voice

1. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
2. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
3. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. </aside>

Different Positioning Matrices

<aside> <img src="/icons/fireworks_gray.svg" alt="/icons/fireworks_gray.svg" width="40px" />

Brand Differentiators

Brand differentiators create a unique identity that sets your business apart, making it memorable and compelling in a crowded market.

1. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
   1. Unique POV: What do you (as a brand - company, culture, leader) do better or differently or distinctly? </aside>

<aside> <img src="/icons/fireworks_gray.svg" alt="/icons/fireworks_gray.svg" width="40px" />

UVP I Product Differentiators

Product differentiators are clear product attributes that either make your product different or better than your competitors product.

1. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
   1. UVP [Unique Value Proposition]: What do you do better or differently or distinctly? </aside>

<aside> <img src="/icons/drafts_gray.svg" alt="/icons/drafts_gray.svg" width="40px" />

Key Messages

Untitled

</aside>

<aside> <img src="/icons/conversation_gray.svg" alt="/icons/conversation_gray.svg" width="40px" />

</aside>